Flint McGlaughlin – Marketer as Philosopher

“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.” This is the essence Dr. Flint McGlaughlin’s book, The Marketer as Philosopher.

After Twenty-Five years Asking “why” To answer one question and test his hypotheses by using the internet as Living laboratory McGlaughlin A collection of his discoveries has been published by the author. These 40 short reflections are presented in layers that suggest a new framework for messaging.

Business leaders often spend so much time asking questions. “how to” So many questions are they forgetting to ask? “why so” questions. The The purpose The Marketer as Philosopher Encourage reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.

The Book is composed of:

• 40 reflections are divided into three primary sections
  • Each section’s title is one of 3 propositions that underpin the whole theory
• Each section contains 12 reflections
  • 8 reflections reflect upon the core proposition
  • Four reflections address the crucial dangers that marketers must be aware of
• Each section has a sketch series that connects to and grows from the principle idea.
  • To ensure visual coherence, each section ends with a master sketch.

 Here’s what you’ll get in MECLABS | Flint McGlaughlin – The Marketer as Philosopher Bundle

Continue reading: http://archive.fo/SdYzt