Stone River Elearning – E-Commerce Marketing Strategy For Beginners

Stone River Elearning - E-Commerce Marketing Strategy For Beginners
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Stone River Elearning – E-Commerce Marketing Strategy For Beginners

Do you have a product that is not selling? Your web site is not getting traffic? Are you a freelancer trying to create an online presence and sell products online? and want to create a successful eCommerce marketing strategy to boost sales?

In this course you will learn:

  • Digital Marketing effectiveness and strategy
  • How bigger brands use an effective strategy to sell their products online
  • Learn how to effectively use email marketing to boost your product sales
  • Use email marketing strategy to reach customers and build solid relationships
  • Bring free and paid traffic to your web site and learn how to convert them into paying customers
  • Understand up-sell and cross-sell
  • Customer retention is key. Learn how to retain customers by giving them superior customer service and experience
  • Work with sales copy, and influencer marketing using YouTube, Facebook, LinkedIn, Twitter
  • Create a WordPress site and use to place your own products
  • Learn how effectively conduct market research, niche marketing, Facebook and Google ads, and much more…

Requirements

  • Basic knowledge of WordPress is desirable
  • Understanding of social media platforms and how they work

Who this course is for:

  • Beginners who want to create an online eCommerce presence and sell products online
  • Existing online store owners and entrepreneurs who want to increase product conversions
  • Anyone who wants to learn how to sell products online

Course Curriculum

Introduction
  • Introduction (2:53)
  • Course Structure & Meet Instructor (0:56)
  • Understanding eCommerce (2:29)
eCommerce Marketing Strategies Deep Dive
  • Email Marketing Strategy To Boost Sales (4:18)
  • Key Takeaways from Bigger eCommerce Brands (2:44)
  • Selecting an eCommerce Platform for Website (3:49)
  • Understand your Customer (3:46)
  • Unique Selling Proposition USP (2:34)
  • Market Research (4:06)
  • Generating Free Traffic as eCommerce Marketing Strategy (4:10)
  • Creating Brand Awareness (4:19)
  • SEO eCommerce Marketing Strategy (3:55)
  • Paid Traffic Importance (5:38)
  • Paid Traffic Sources To Choose From (5:38)
  • PPC Effective Options (4:20)
  • Influencer Marketing (3:04)
  • Affiliate Marketing Strategy (6:41)
  • Testing & Tracking Results (5:01)
  • Web Site Conversions (2:15)
  • Sales Copy (1:55)
Test your Knowledge Take a short Quiz
  • Test your Knowledge: Take a short Quiz
WordPress Fundamentals: Creating Your eCommerce Website
  • Downloading XAMPP For Your Own Web Server (6:40)
  • Installing XAMPP (8:38)
  • Configuring XAMPP (12:56)
HTML & CSS Primer
  • Introduction to HTML & CSS (8:51)
  • Creating Database & Downloading WordPress (3:32)
  • Installing WordPress (5:32)
  • WordPress Dashboard (12:28)
  • Installing & Customizing Theme (9:52)
Deep Dive WordPress Development
  • Working With CSS (10:58)
  • Understanding HTML (8:47)
  • Creating New Menu (9:16)
  • Advanced CSS (8:49)
  • Removing Home Page Title (5:05)
  • Working With Widgets and Menus (9:35)
  • Creating Web Page (15:54)
  • Inserting Images Sidebar (14:51)
  • Inserting Background Image Using CSS (8:23)
  • Understanding WordPress Plugins (11:18)
  • Reducing Sidebar Widget Size (3:02)
  • Changing Footer Item (6:02)
  • Creating CSS Class Menu Item (11:32)
  • Responsive Website CSS (11:49)
Bonus Lectures: HTML & CSS Coding
  • Understanding Inspect Element (10:19)
  • Creating HTML Web Page (7:03)
  • List Concepts (4:32)
  • Parent Child Relationship (4:18)
  • Heading Tag (5:09)
  • Block Quotes (2:02)
  • Anchor Tags (8:31)
  • Div Tags (5:12)
  • Id & Classes (4:14)
Practice Labs
  • Practice Task#1
  • Practice Task#2
  • Practice Task#3

Shipping method

– After making a purchase, you will see a View your order link to the Downloads page. Here you can download all the files related to your order.
– In case the link is broken for any reason, please contact us and we will resend a new download link.
– If you can’t find the download link, please don’t worry about it. This course is usually available and shipped within one day
– The course you purchased will have lifetime access
– Our support staff is the best by far! Please contact us at email: [email protected] and we will be happy to help!

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