GrowthX Academy – Million Dollar Marketer

Michael Losier – Easy Way to Teach Law of Attraction

Why this course?

Most lectures on marketing, sales, and “business” are taught by academics… theorists.

Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.

Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?

In this course I’m opening the kimono on everything I know about growth.

• Paid Acquisition? We’ll explore the anatomy of my own ad campaigns.
• SEO? Let’s put my own backlink authority to the test.
• Conversion Rate Optimization? You guessed it, full exposure.

Class Curriculum

Identify your Target Audience

• Introduction – Start Here (3:30)
• Stakeholders (8:01)
• Buyer Psychology (18:45)
• The Path to Purchase (21:00)
• Customer Profiling (10:21)
• Pain Scoping (4:00)
• [Bonus] Rapid Customer Development Case Study
• Projects & Exercises
• Resources
• Summary

Paid Acquisition

• Introduction (0:53)
• Display (20:54)
• Retargeting
• Retargeting Audiences (4:31)
• Search (5:55)
• Google AdWords (18:47)
• Simple ROI Dashboard
• Live Account Exploration (13:01)
• Intro to Landing Pages (4:23)
• Landing Page Tutorial (88:57)
• Projects & Exercises
• Resources
• Summary

Organic Acquisition

• Introduction (1:22)
• Calculate Traffic Goals (4:22)
• Organic Channels
• Intro to SEO (13:11)
• [Bonus] Blog Post SEO Teardown (11:09)
• [Bonus] Ecommerce Store SEO (25:24)
• [Bonus] Local Services SEO (22:14)
• Platforms (3:49)
• Social Media (3:58)
• Communities (7:16)
• Growth Systems (8:46)
• Intro to CRO (6:40)
• Projects & Exercises
• Resources
• Summary (1:10)

Analytics

• Introduction (5:18)
• Content Analytics (13:00)
• Product Analytics (13:00)
• Growth Analytics (3:38)
• Retention Analytics (6:45)
• [Bonus] Retention Case Study
• Intro to SQL (1:12)
• Projects & ExercisesResources
• Summary

Partnerships and Referrals

• Introduction (0:53)
• Types of Referrals (6:06)
• Customer Referrals (14:24)
• Scaling Word of Mouth (8:23)
• Bonus – Partnership Launch Checklist (3:52)
• Bonus – Partnerships that Cut Costs (3:41)
• Projects & Exercises
• Resources
• Summary

[Bonus] Technical Marketing

• Introduction
• JavaScript Event Handlers (28:18)
• Intro to APIs (55:27)
• ROI with SQL (29:52)
• Web Scraping
• Automations
• Projects & Exercises

[Bonus] Competitive Strategy

• Brand Safety
• Positioning & Differentiation
• Migrating Clients
• Intercepting Interest
• Projects & Exercises

[Bonus] Conversion Rate Optimization

• Do’s and Dont’s
• Server vs Client-side A/B Testing
• Single vs Two-tailed Measurement
• Tools How-To
• Projects & Exercises

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